{"id":2985,"date":"2025-01-01T12:05:43","date_gmt":"2025-01-01T11:05:43","guid":{"rendered":"https:\/\/echoscoiffure.be\/community-event-levenement-annuel-dauthentic-beauty-concept\/"},"modified":"2026-06-29T12:25:04","modified_gmt":"2026-06-29T10:25:04","slug":"community-event-levenement-annuel-dauthentic-beauty-concept","status":"publish","type":"post","link":"https:\/\/echoscoiffure.be\/fr\/community-event-levenement-annuel-dauthentic-beauty-concept\/","title":{"rendered":"Community Event, l\u2019\u00e9v\u00e9nement annuel d\u2019Authentic Beauty Concept"},"content":{"rendered":"\n

Le 14 octobre 2024, Authentic Beauty Concept a organis\u00e9 son \u00e9v\u00e9nement annuel, le Community Event, \u00e0 la Maison de la Poste \u00e0 Bruxelles. Cet \u00e9v\u00e9nement tr\u00e8s pris\u00e9 a attir\u00e9 de nombreux participants motiv\u00e9s, leur promettant de passer une journ\u00e9e inoubliable, o\u00f9 la beaut\u00e9 authentique serait mise \u00e0 l\u2019honneur de mani\u00e8re ludique.<\/strong><\/p>\n\n

Texte Sylvia Silvester<\/em><\/p>\n\n

Une exp\u00e9rience inoubliable : les coulisses de la Fashion Week<\/h4><\/div>\n\n

Pour cette \u00e9dition, Authentic Beauty Concept a eu une id\u00e9e originale : faire d\u00e9couvrir aux coiffeurs et influenceurs l\u2019effervescence des coulisses de la Fashion Week dans les diff\u00e9rentes grandes villes de la mode \u00e0 travers le monde. Les talentueux coiffeurs Jillian Gabiou, Anna Cofone (ambassadrice d\u2019Authentic Beauty venant d\u2019Angleterre), Tom Sneppe (formateur et g\u00e9rant de son propre salon \u00e0 Kruibeke) et Ism\u00e9rie (coiffeuse de renom venant de France), qui collaborent r\u00e9guli\u00e8rement avec la marque, ont reproduit \u00e0 l\u2019identique l\u2019ambiance des coulisses de la Fashion Week. Les invit\u00e9s (trente influenceurs le matin et cent vingt coiffeurs l\u2019apr\u00e8s-midi) ont pu jeter un coup d\u2019\u0153il dans les coulisses pour d\u00e9couvrir comment se d\u00e9roulent les pr\u00e9paratifs des grands d\u00e9fil\u00e9s de mode du c\u00f4t\u00e9 du maquillage et des coiffures. Apr\u00e8s les s\u00e9ances de maquillage, les diff\u00e9rents coiffeurs ont d\u00e9montr\u00e9 leur travail r\u00e9alis\u00e9 pendant les Fashion Weeks r\u00e9v\u00e9lant des chignons, des cheveux longs d\u00e9tach\u00e9s, des cheveux longs ondul\u00e9s et de magnifiques techniques de tressage. Ces merveilleuses cr\u00e9ations avaient toutes un point commun : elles ont prouv\u00e9 \u00e0 quel point les coiffures des Fashion Weeks pouvaient \u00eatre saines et \u00e9clatantes gr\u00e2ce \u00e0 Authentic Beauty Concept. Pour ce d\u00e9fil\u00e9 sp\u00e9cial, les mannequins \u00e9taient habill\u00e9s par la marque de v\u00eatements vintage s\u00e9lectionn\u00e9s Just Waldo, bas\u00e9e \u00e0 Gand. En effet, Authentic Beauty Concept tenait \u00e0 ce que les v\u00eatements des mannequins correspondent \u00e9galement au concept de la marque et \u00e0 son id\u00e9ologie.<\/p>\n\n

\"STORIES_138_Authentic<\/figure>\n\n

L\u2019importance des odeurs et des sons<\/h4><\/div>\n\n

Cette exp\u00e9rience sp\u00e9ciale en coulisses a \u00e9t\u00e9 suivie d\u2019autres sessions ludiques qui ont mis \u00e0 l\u2019honneur la philosophie derri\u00e8re Authentic Beauty Concept. Les participants ont beaucoup appr\u00e9ci\u00e9 d\u00e9couvrir en d\u00e9tail les parfums des produits avec un parfumeur de Symrise (Symrise I Food & Beverage I Scent & Care I Fragrance\u2009\u2013 Symrise). Il s\u2019agit d\u2019une entreprise sp\u00e9cialis\u00e9e, \u00e0 l\u2019\u00e9chelle mondiale, dans l\u2019analyse et la cr\u00e9ation de parfums pour divers secteurs industriels, avec une approche ax\u00e9e sur la durabilit\u00e9. Lors d\u2019une pr\u00e9sentation fascinante des derni\u00e8res nouveaut\u00e9s de la gamme, les participants ont re\u00e7u une explication des formules soigneusement compos\u00e9es des produits d\u2019Authentic Beauty Concept. La repr\u00e9sentante embl\u00e9matique et talentueuse Juliette den Ouden a ensuite pr\u00e9sent\u00e9 aux clients la derni\u00e8re nouveaut\u00e9 de la gamme de produits, qu\u2019elle a contribu\u00e9 \u00e0 d\u00e9velopper.<\/p>\n\n

La s\u00e9ance de gu\u00e9rison par le son, pr\u00e9c\u00e9d\u00e9e de quelques exercices de relaxation et dirig\u00e9e par Fiona Crossley, \u00e9tait vraiment exceptionnelle. Au cours de cette s\u00e9ance de gu\u00e9rison sonore, les participants ont \u00e9t\u00e9 invit\u00e9s \u00e0 s\u2019allonger, ont re\u00e7u un masque pour les yeux et ont \u00e9t\u00e9 envelopp\u00e9s par les sons et les vibrations des bols chantants. Une fa\u00e7on in\u00e9dite de se reconnecter \u00e0 soi-m\u00eame et de se ressourcer \u00e9nerg\u00e9tiquement. De la pleine conscience pure et une exp\u00e9rience tr\u00e8s sp\u00e9ciale ! Enfin, dans l\u2019espace des relations publiques, les participants ont eu l\u2019occasion d\u2019en apprendre davantage sur les activit\u00e9s de la marque et sa pr\u00e9sence dans les m\u00e9dias num\u00e9riques et imprim\u00e9s. Pour conclure cette journ\u00e9e en beaut\u00e9, les participants ont eu l\u2019occasion de faire du r\u00e9seautage, dans une ambiance agr\u00e9able, avec des professionnels des soins capillaires partageant le m\u00eame \u00e9tat d\u2019esprit et de lever un verre au succ\u00e8s d\u2019Authentic Beauty Concept.<\/p>\n\n

\"STORIES_138_Authentic<\/figure>\n\n

Pour ceux qui ne conna\u00eetraient pas encore Authentic Beauty Concept de Henkel : cette marque est synonyme d\u2019innovation en mati\u00e8re de durabilit\u00e9 et propose des formules v\u00e9ganes pour des cheveux plus beaux, plus sains et plus forts, gr\u00e2ce \u00e0 des extraits de plantes distill\u00e9s \u00e0 l\u2019aide d\u2019un proc\u00e9d\u00e9 employant des ultrasons et de la vapeur. La marque utilise de la k\u00e9ratine v\u00e9gane, est exempte de silicones, de sulfates, d\u2019huile min\u00e9rale ou de colorants artificiels. De plus, elle a opt\u00e9 pour des emballages en mat\u00e9riau recycl\u00e9 et poss\u00e8de un Bar \u00e0 Soins o\u00f9 remplir les flacons vides. Un concept pour lequel elle a remport\u00e9 un Sustainable Beauty Award.<\/p>\n\n

AUTHENTIC BEAUTY CONCEPT en ligne et sur les r\u00e9seaux sociaux<\/h4><\/div>\n\n

Pour en savoir plus sur l\u2019engagement de la marque en faveur de la durabilit\u00e9, rendez-vous sur le site d\u2019AUTHENTIC BEAUTY CONCEPT : authenticbeautyconcept.be<\/a>. Vous pouvez \u00e9galement rejoindre la communaut\u00e9 AUTHENTIC BEAUTY CONCEPT en ligne via @authenticbeautyconcept.be et suivre la marque sur Instagram, Facebook et YouTube et gr\u00e2ce au hashtag #authenticbeautymovement.<\/p>\n\n

\"STORIES_138_Authentic<\/figure>\n\n

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Le 14 octobre 2024, Authentic Beauty Concept a organis\u00e9 son \u00e9v\u00e9nement annuel, le Community Event, \u00e0 la Maison de la Poste \u00e0 Bruxelles. 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