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L\u2019Or\u00e9al Professionnel Paris d\u00e9voile Scalp Advanced, une nouvelle g\u00e9n\u00e9ration de soins d\u00e9di\u00e9s au cuir chevelu, d\u00e9velopp\u00e9e en collaboration avec des dermatologues et des coiffeurs experts. Face \u00e0 une demande croissante des clients pour des solutions cibl\u00e9es, la marque propose une approche professionnelle ax\u00e9e sur la sant\u00e9 du cuir chevelu. La gamme s\u2019articule autour de trois protocoles cibl\u00e9s : anti-inconfort pour les cuirs chevelus sensibles, anti-s\u00e9bum pour les cuirs chevelus gras et anti-pelliculaire pour purifier et clarifier. 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