{"id":2855,"date":"2026-06-01T12:00:04","date_gmt":"2026-06-01T10:00:04","guid":{"rendered":"https:\/\/echoscoiffure.be\/et-si-le-coiffage-professionnel-entrait-dans-une-nouvelle-ere\/"},"modified":"2026-06-28T13:09:19","modified_gmt":"2026-06-28T11:09:19","slug":"et-si-le-coiffage-professionnel-entrait-dans-une-nouvelle-ere","status":"publish","type":"post","link":"https:\/\/echoscoiffure.be\/fr\/et-si-le-coiffage-professionnel-entrait-dans-une-nouvelle-ere\/","title":{"rendered":"Et si le coiffage professionnel entrait dans une nouvelle \u00e8re?"},"content":{"rendered":"\n<p>Keune d\u00e9voile aujourd\u2019hui une vision r\u00e9invent\u00e9e du styling, o\u00f9 la performance rencontre la sensorialit\u00e9, et o\u00f9 chaque geste devient exp\u00e9rience. Au c\u0153ur de ce lancement, quatre innovations majeures : Golden Gloss : un parfum capillaire biphas\u00e9, Air Flow : une cr\u00e8me de coiffage \u00e0 l\u2019air libre, Sea Foam : un produit coiffant l\u00e9ger \u00e0 la texture liquide-en-mousse pour un effet sortie de plage et Steel Lock : la laque \u00e0 fixation maximale. Pens\u00e9es pour transformer la mani\u00e8re de travailler la mati\u00e8re, le mouvement et la tenue. Co-cr\u00e9\u00e9es avec l\u2019\u00e9lite des coiffeurs internationaux et port\u00e9es par plus d\u2019un si\u00e8cle d\u2019expertise scientifique, ces nouvelles formules ouvrent un champ de possibilit\u00e9s in\u00e9dit, du backstage des d\u00e9fil\u00e9s aux salons les plus exigeants.<br\/><strong>Paul Mitchell 0031 55 543 11 11<\/strong><\/p>\n\n<p><\/p>\n\n<p style=\"margin-top:0;margin-bottom:0\"><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/echoscoiffure.be\/wp-content\/uploads\/2025\/08\/NIEUWS_145_Wat-als-professioneel-haarstyling-02.jpg\" alt=\"NIEUWS_145_Et si le coiffage professionnel entrait dans une nouvelle &#xE8;re? 02\" class=\"wp-image-2800 lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;width:1200px;height:auto\" data-srcset=\"https:\/\/echoscoiffure.be\/wp-content\/uploads\/2025\/08\/NIEUWS_145_Wat-als-professioneel-haarstyling-02.jpg 800w, https:\/\/echoscoiffure.be\/wp-content\/uploads\/2025\/08\/NIEUWS_145_Wat-als-professioneel-haarstyling-02-300x300.jpg 300w, https:\/\/echoscoiffure.be\/wp-content\/uploads\/2025\/08\/NIEUWS_145_Wat-als-professioneel-haarstyling-02-150x150.jpg 150w, https:\/\/echoscoiffure.be\/wp-content\/uploads\/2025\/08\/NIEUWS_145_Wat-als-professioneel-haarstyling-02-768x768.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keune d\u00e9voile aujourd\u2019hui une vision r\u00e9invent\u00e9e du styling, o\u00f9 la performance rencontre la sensorialit\u00e9, et o\u00f9 chaque geste devient exp\u00e9rience. Au c\u0153ur de ce lancement, quatre innovations majeures : Golden Gloss : un parfum capillaire biphas\u00e9, Air Flow : une cr\u00e8me de coiffage \u00e0 l\u2019air libre, Sea Foam : un produit coiffant l\u00e9ger \u00e0 la texture liquide-en-mousse pour un effet sortie de plage et Steel Lock : la laque \u00e0 fixation maximale. Pens\u00e9es pour transformer la mani\u00e8re de travailler la mati\u00e8re, le mouvement et la tenue. Co-cr\u00e9\u00e9es avec l\u2019\u00e9lite des coiffeurs internationaux et port\u00e9es par plus d\u2019un si\u00e8cle d\u2019expertise scientifique, ces nouvelles formules ouvrent un champ de possibilit\u00e9s in\u00e9dit, du backstage des d\u00e9fil\u00e9s aux salons les plus exigeants.<\/p>\n","protected":false},"author":3,"featured_media":2854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Au c\u0153ur de ce lancement, quatre innovations majeures : Golden Gloss : un parfum capillaire biphas\u00e9, Air Flow : une cr\u00e8me de coiffage \u00e0 l\u2019air libre, Sea Foam : un produit coiffant l\u00e9ger \u00e0 la\u2026","_links":{"self":[{"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/posts\/2855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/comments?post=2855"}],"version-history":[{"count":1,"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/posts\/2855\/revisions"}],"predecessor-version":[{"id":2856,"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/posts\/2855\/revisions\/2856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/media\/2854"}],"wp:attachment":[{"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/media?parent=2855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/categories?post=2855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echoscoiffure.be\/fr\/wp-json\/wp\/v2\/tags?post=2855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}